"Up to Your Armpits in Alligators offers a broad perspective on risk
that is both easy to undestand and eye opening. I was especially
impressed with the Richter Scale for Risks as a means to communicate the
relative probabilities of the many risks we face in our lives. It should
be of particular interest now in view of all the current interest in
risk comparisons in Congress and in industry. It should also be of great
interest to ordinary citizens who want to sort through all the alarming
news and obtain a sense of what all these risks really mean."
The Paling Perspective Scale© was devised as a simple communica-tions tool to help the public put all the reports of risk to their lives into perspective. Since it was first introduced, this scale has proved to be remarkably versatile and easy to understand. Businesses, agencies, health professionals and the media all use it to compare and under-stand the real levels of different risks; and non-technical people can use it to make better decisions based on facts rather than on emotions.
Dealing with the Real Risks to Local Communities
John Paling & Co., Inc.
5822 N.W. 91st Boulevard
Gainesville, FL 32653
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Up to Your Armpits in Alligators? - the Book
The Paling Perspective Scale | Clients | Building Resiliency | Successful Risk Communication