The Good Earthkeeping Seal™
is a
mark of distinction that students can award to
local businesses that adopt basic environmental
initiatives.
THE MISSION OF THE GOOD EARTHKEEPING PROJECT
To encourage environmental commitments on the part of small businesses by providing ONLY positive reinforcements (“carrots - not sticks”) for simple green initiatives that help towards ”passing on a healthy planet to the next generation”.
To encourage eco-friendly practices by supporting win-win collaborations between:
The Good Earthkeeping Project is structured as a series of community-based groups that primarily focus on influencing local businesses . This is not because businesses alone have the responsibility to take environmental initiatives but because they have the greatest impact on our environment. Most large businesses now have already adopted environmental initiatives that simply did not exist 20 years ago. However, small businesses often have no special staff to dedicate to being green and anyway they tend to be cautious of even making any claim to be environmentally aware.
Although the concept behind this scheme is simple, we must establish some conditions to ensure that The Good Earthkeeping Seal remains a valuable and respected award that is meaningful to both to those who receive it and also those who are involved in the local community network that supports it.
THE MISSION OF THE GOOD EARTHKEEPING PROJECT
To encourage environmental commitments on the part of small businesses by providing ONLY positive reinforcements (“carrots - not sticks”) for simple green initiatives that help towards ”passing on a healthy planet to the next generation”.
To encourage eco-friendly practices by supporting win-win collaborations between:
- Students groups and youth organizations
- Teachers on the environment
- Utility companies, recycling departments
- Media outlets
- Local businesses via Chambers of Commerce
The Good Earthkeeping Project is structured as a series of community-based groups that primarily focus on influencing local businesses . This is not because businesses alone have the responsibility to take environmental initiatives but because they have the greatest impact on our environment. Most large businesses now have already adopted environmental initiatives that simply did not exist 20 years ago. However, small businesses often have no special staff to dedicate to being green and anyway they tend to be cautious of even making any claim to be environmentally aware.
Although the concept behind this scheme is simple, we must establish some conditions to ensure that The Good Earthkeeping Seal remains a valuable and respected award that is meaningful to both to those who receive it and also those who are involved in the local community network that supports it.
CEO John Paling - "The Positive Environmentalist"
We
gratefully acknowledge the extensive pro bono
services of Edwin Komen of Shepherd Mullin,
Washington DC who first registered our Good
Earthkeeping Seal for us in Mar 22, 1994 and has
been an ongoing supporter of the project ever
since.
